Ready Player Me

My primary responsibility at RPM was to spearhead the development of the next generation of avatars that were not only visually stunning but also interoperable, efficient, and culturally resonant. The avatars were designed to be more than just aesthetically pleasing; they had to be functional across a multitude of platforms, ensuring that users could seamlessly interact with them regardless of the device or operating system they were using. This meant that every design choice had to consider compatibility with various hardware and software environments, which was a significant challenge but also an exciting opportunity to innovate.

In addition to their visual appeal, these avatars were envisioned to be highly customizable. They needed to support a wide range of interchangeable attachments, from clothing and accessories to hairstyles, allowing users to express their individuality in a multitude of ways. Moreover, we incorporated various body modifications to enhance inclusivity and representation, ensuring that every user could find an avatar that resonated with their identity and personal style. This level of customization required meticulous attention to detail and a deep understanding of user preferences and cultural nuances.To elevate our art team from a competent group to a world-class creative powerhouse, I implemented a strategic hiring initiative that brought in external experts for coaching and mentoring. This not only enriched our team's skill set but also fostered a culture of continuous learning and artistic exploration.

As a result, the art team grew by an impressive 55%, infusing fresh ideas and perspectives into our projects. I emphasized collaboration and innovation, encouraging team members to push the boundaries of their creativity while adhering to our core vision.In my role, I also laid the groundwork for future Web3 use cases by significantly enhancing our collectibles system. This involved a comprehensive overhaul that improved the user experience and streamlined the process for acquiring and trading digital assets. I took on the responsibility of art directing a variety of exciting Web3 and crypto assets, not only for our internal collections but also in collaboration with industry leaders such as Meebits and Stepn. These partnerships allowed us to expand our reach and influence within the digital asset space, creating a vibrant ecosystem of interconnected products and experiences.

Additionally, I played a crucial role in co-creating a new product along with its brand guidelines, which we named PlayerZero. This initiative was aimed at establishing a cohesive identity for our offerings in the digital landscape, ensuring that every aspect of PlayerZero resonated with our target audience and reflected our commitment to innovation and quality. The brand guidelines served as a roadmap for our creative endeavors, helping align our team’s efforts and maintain a consistent message across all platforms and marketing materials.