Alexander McKinney-Raphelt

Visionary Art Direction,
Creative Strategy &
Executive Leadership

With over 18 years in the games industry, I partner with creative teams to deliver world-class visual quality, drive innovative strategies, and foster leadership excellence.

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Art Direction

Establishing and executing a compelling artistic vision for high-profile titles. From concept to completion, I lead teams to deliver exceptional visual quality, ensuring brand consistency and market impact on platforms from mobile to AAA console.

Creative Strategy

Pioneering new approaches to UX/UI, game loops, and art styles. I help studios identify and develop new concepts, analyze future trends, and build strategic roadmaps that align creative goals with business objectives and long-term market positioning.

Executive Coaching

Certified by the prestigious British School of Coaching, I empower art leads and studio executives. My focus is on talent development, performance management, team well-being, and implementing frameworks for sustainable career growth.

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Proven Track Record

2024 - 2025 / Head of Art for / Ready Player Me

Spearheading artistic strategy for cutting-edge digital avatar solutions.

2021 - 2024 / Art Director / EPIC Games

Directed art for Fall Guys: Ultimate Knockout and an unannounced Unreal Engine project.

2019 - 2021 / Studio Art Director / Mediatonic Games

Led the overall artistic vision for the global phenomenon Fall Guys and managed a global team of 50+ artists.

2018 - 2019 / Senior Art Director / Natural Motion

Directed art for a AAA-quality Star Wars mobile experience.

... and leadership roles at Take-Two, InnoGames, and more.

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Check my Personal Art

ABOUT Alexander McKinney-Raphelt

For over 18 years, I've lived and breathed the art of game development. My career has been a journey from hands-on creation to leading global art teams at industry-defining companies like Epic Games, Mediatonic, and NaturalMotion.

I've had the privilege of shaping the artistic vision for beloved titles such as Fall Guys, contributing to their worldwide success.

This journey has taught me a fundamental truth: truly great games emerge when a compelling artistic vision is powered by a clear creative strategy and executed by an inspired, well-supported team. This is the core of my philosophy. Today, I partner with studios to build that synergy, blending my experience in art direction with strategic planning and certified executive coaching to unlock a team's full creative potential and deliver world-class results.

CONTACT

Have a question or want to learn more about my services? Feel free to reach out.